Africa Brand Index
What turns belief into preference?
Africa has a story the world wants to hear. The Africa Brand Index explores what it takes for that story to shape trust, investment and the brands people choose.
Belief is only the beginning.
What would it take to turn pride in Africa into preference for African brands?
80%
Believe in Africa
15%
Buy African brands
Working baseline figures presented at the Africa Brand Index 2026 launch.
Six lenses. One African story.
- Reputation & Trust
What earns lasting confidence?
- Investment Appeal
What makes Africa a first choice?
- Tourism & Culture
How does admiration become demand?
- Media & Narrative
Who gets to tell Africa’s story?
- Future Readiness
Which innovations change perceptions?
- Sustainability
What makes impact credible?
Go beyond the numbers.
Explore the evidence behind the gap, the six pillars shaping Africa’s reputation and the priorities for brands and communicators. Request the baseline report.